Brownie Rubbers

I just had a conversation with Mitch and Chris about their shopping trip with Dad last night. I asked they what made them choose the items they bought. Mitchell then asks Chris "Why didn't you get the brownie rubber?" I just about lost it, but wanted to see where this conversation was headed.
Me: "What's a brownie rubber?
Chris: "You know the blue cupcake pans you have?"
Me: "Yes, the silicone ones?"
Chris: "At Target they have ones that say Hershey on the bottom when you bake brownies"

Shees, what were you thinking?